This common white flower with an iconic yellow centre is known common daisy, lawn daisy, English daisy and bruisewort. I hear that historically it was traditional to mash up flowers & apply to broken veins in face to improve complexion. I have no idea whether this has any modern validity!
I love the illustration below by Walter Crane (I’m a sucker for Victoriana like this!) “And Chaucer’s Daisy small and sweet – Si douce est la Margerete”
The daisy flower represents innocence in the language of flowers.